Mobile is Eating the Industry: 6 Key Points from US Media Industry in 2014

State of the News Media is an annual report from Pew Research Center on the U.S. news media industry. It surveyed 13 media sectors from TV news to podcasting to digital news and reflected the recent trend on these sectors based on survey. Here I summarize some key findings from the 2015 report:

  • Mobile is eating the industry: Among the top 50 online news websites in U.S., 39 have more traffic from mobile (website + app) than desktop.
  • Social Media: almost half adults with Internet access get news on politics via social media like Facebook. News stream on these platforms can be heavily influenced by your connections  based on algorithms.
  • TV News is mixed: Local TV news gain 3% increase in audience and Network TV news saw the second year of growth of 5%, while cable news viewership downed 8% in the year.
  • Newspaper continues to suffer: circulation fell 3% during 2014 and total weekday calculation dropped 19% since 2004.
  • Podcast is gaining momentum: In 2014, downloads of NPR podcasts rise 41% in 2014. The percentage of listening audio through mobile continued to increases while desktop fell.
  • Financially, traditional news sectors including TV news, newspapers and magazines barely gain a share of digital revenue, which grew 18% to $50.7 billion in 2014.

For more detailed information, you can visit the website of State of the News Media 2015 report.

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